If we had branches we'd just put up posters about our new high-rate GICs. But we don't. So we took over Union Station instead.
The Silver Snail, Toronto's most famous comic shop, is now home to the Black Canary Espresso Bar. To let people know about the cafe within the store, we created a series of limited-edition, superhero-themed coffee sleeves and gave them away with the first 200 coffees sold.
To make people aware of the problem of sexualized harassment on the TTC, we brought it to people in a way they couldn't ignore; by telling them that right here, right where you're riding, is where someone was harassed. These stories are real, taken from real TTC files.
To promote the upcoming Season 7 of Game of Thrones, we took over the obituary section of the paper and wrote an obituary for every character who's been killed off on the show. All 157 of them.
Women's College Hospital partnered with Art Battle Canada to celebrate the tearing down of their old building with a one-night-only, take-it-to-the-walls painting party. And when they said one night only, they meant it; the building, and all the art, was demolished the very next day.