Air Miles Rewards has landed. Again.

Air Miles Rewards had a problem: They were Canada’s best known (and according to the numbers, most popular) rewards program…but they were also the most misunderstood. Collectors found the program super confusing, constantly asking, how do I get Miles? How do I redeem them? What’s an Air Mile, really?

Canadians needed to be reminded just how rewarding Air Miles really are. So when they took to the skies in a magical jumbo jet for their brand launch, we brought the airport to the people with a giant luggage carousel that dispensed rewards to anyone who approached it.

After all, it’s all gravy.