Lunchmate knows kids are bored of being bored.

When kids get bored, they turn into little monsters. But Lunchmate asked, what happens when they get really, really, ridiculously bored?
Turns out they turn into Bordimer, the most boredest monster of all time.

We knew our target was also on TikTok.

But you can’t just put an ad on TikTok and expect it to perform.

So we remixed it and took over the FYP for one day.

Good results for a one day takeover on TikTok are maybe a couple hundred likes.

We got 20,000.

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The Silver Snail // CANNES Shortlist // Communication Arts Winner