The Chevrolet Good Deeds Cup.

In 2023, Hockey in Canada was in trouble. The entire nation was losing faith in its favourite game.

It was time to prove that the next generation of players still embody the values we celebrate in the game. And we did it by bringing those values off the ice and into communities across the country.

The Chevrolet Good Deeds Cup is a competition among junior hockey teams in Canada to do good deeds in an effort to Fill the Cup and win $100,00 for the charity of their choice. And no good deed went unnoticed. Deeds were posted to social, and every one, no matter how big or small, earned their team points towards victory.