ryan fox // advertising creative
//mini // automotive // experiential
mini roadtrip theatre
MINI Roadtrip Theatre: Turning regular people into day players
//the idea
Every summer Yonge-Dundas square in Toronto turns into an outdoor movie theatre.
So we decided to make movies of our own. Mini ones.
- client
- MINI
- where
- Yonge-Dundas Square, Toronto
- what
- Experiential, film
//Mini Roadtrip Theatre
1:32
//MINI RUSH
2:10
//ALMOST MINI-FAMOUS
2:27
//TOMMINI BOY
2:01