//cibc // finance // experiential

crystal’s bank

Welcome to Crystal’s CIBC.

//the idea

Most of the time, “Client Appreciation Day” means free coffee and donuts. We decided our customers deserve a little more recognition.

So instead of giving people snacks, we gave one of them the entire bank.

In return, the Canadian Marketing Awards gave us a Bronze.

client
CIBC
where
Camrose, Alberta
what
Experiential, film
recognition
Canadian Marketing Awards // Bronze

//case film

1:31

ryan fox // advertising creative © 2026 ryan fox