Like I said to Natalie on the phone, this is a great opportunity and I'm jazzed to be considered. Here's hoping the smattering of work listed here helps you guys decide whether I'm Blast Radius material. Or Wunderman material. Really I just want more material.
...I'm not a writer.
"SO HE SEEMS LIKE A NICE GUY,
BUT CAN HE INTERNET?"
MINI ROAD TRIP THEATRE
For 7 Tuesdays over the summer, we partnered with City Cinema and set up a movie set in Dundas Square to create Mini Movies. Each film was inspired by the movie that was playing that night. The twist was, each film was cast, shot, edited, and premiered in that day, and starrred people right off the street.
7 films in 7 days. Because that's how Mini would do movies.
Next steps will be to create a page on Mini.ca to house them all and showcase the story. Case study vid is coming soon to a laptop screen near you.
BUD LIGHT SENSATION: INTO THE WILD
Sensation is one of the world's biggest EDM parties. To get the word out we partnered with Microsoft to create an immersive XBOX experience including behind the scenes videos, images, and of course make buying tix easy.
We created the VBI, and Microsoft handled the build.
Budweiser wanted to do a little Facebook push leading into the last long weekend of the summer. We thought, "y'know, not everyone leaves town over Labour day. Sometimes people stay in the city. What if we said, no matter where you are this labour day, why not grab some Buds?"
THAT'S ABOUT IT FOR NOW.
Thanks so much for taking a look. Here's hoping we can talk again soon.